Case studies

The work, and the numbers behind it

Every engagement below is reported the way we report to clients: the problem, what we changed, and the business metric that moved.

320+

Kerala brands scaled

₹68Cr

Ad spend managed

4.6x

Median return on ad spend

9 yrs

In the Kerala market

Healthcare · Thrissur & Palakkad

Vaidya Multi-Speciality Clinics

+251%

Monthly bookings

-38%

Cost per booking

4.8★

Average branch rating

The challenge

Five branches competing on the same generic ads, with 70% of WhatsApp enquiries never followed up.

"For the first time we can see which campaign filled which doctor's chair. That changed how we budget."

Dr. Anand Menon, Managing Director

What we did

Rebuilt the site with 24 treatment-wise landing pages
Launched Malayalam doctor explainer reels
Automated appointment booking on WhatsApp API
Set up branch-level review generation

Real Estate · Kochi

Backwater Homes

-46%

Cost per site visit

₹31Cr

Bookings influenced

62%

Leads from NRI audiences

The challenge

Two premium launches with NRI-heavy buyer profiles and a cost per site visit above ₹9,000.

"They understood the NRI buyer better than our own sales team did."

Rejith Nair, Sales Head

What we did

Project microsites with 3D walkthroughs
GCC-targeted video campaigns
Virtual site-visit booking funnel
Lead scoring pushed into their CRM

Hospitality · Alappuzha

Kayal Retreat

34%

Direct booking share

+62%

Off-season occupancy

₹27L

Commission saved / year

The challenge

88% of revenue locked into OTA channels with 18–22% commissions.

"Our direct channel finally outperforms the OTAs on shoulder season."

Meera Thomas, General Manager

What we did

Direct-booking landing pages with dynamic offers
Creator-led backwater content series
Google Hotel Ads + metasearch setup
Post-stay review and referral flow

D2C Food · Kozhikode

Malabar Spice Co.

2.7x

Annual revenue

44%

Repeat revenue share

+19pts

Contribution margin

The challenge

Strong first-order volume but almost no repeat purchases and negative unit economics.

"We stopped chasing orders and started building customers."

Fathima Rasheed, Founder

What we did

Repositioned around single-estate sourcing
Built subscription and gifting bundles
WhatsApp + email retention journeys
Contribution-margin reporting per SKU

"AURA runs like an in-house growth team that happens to sit in Kerala. Weekly numbers, honest calls, no jargon."

Sreejith WarrierDirector, Warrier Jewellers

"The Malayalam creative made the difference. Same budget, three times the enquiries from Tier-2 towns."

Divya KrishnanMarketing Head, Nila Institute

"They rebuilt our funnel end to end and stayed accountable to bookings, not clicks."

Dr. Anand MenonMD, Vaidya Clinics

"Reporting we can actually show the board. Every rupee is traced to revenue."

Arun PillaiCFO, Backwater Homes

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